Since our inception, we have worked long and hard to bring you the latest and greatest in mens and womens fashion. You owe it to yourself to check out whats new from formula werks, Creative Recreation, Irregular Choice, Supremebeing and many more.

And lets be honest we put urban on the scene in Dubai, with brands like Paper Denim and Cloth, Earnest Sewn, Aei Kei and Paul Frank we make your wardrobe as fun as you think it is!

The Brands

2K . 7Minutes . AEI KEI . Comfort Station . Creative Recreation . Earnest Sewn . ENC . E.VIL . FreshJive . GSUS . Harajuku Lovers . Irregular Choice . JB Classics . Ksubi . Loop NYC . Mona Ibrahim . Paper Denim & Cloth . Paul Frank . Pink Sushi . Saadia Zahid . Sound Girl . Teenage Millionaire . 2K . Tokidoki . Umbro by Kim Jones . Upper Playground . WornBy . X-Large . YMC . Yoko Devereaux